Bobby (born Kim Ji-won) is a pillar of Show Me the Money who's been active since 2014, bringing a fresh take on Hip-Hop and Trap. Based in Seoul, they bring a unique energy to every track. As part of the YG Entertainment roster, Bobby continues to be a vital voice in the conversation around where Show Me the Money is headed.
South Korea has one of the most vibrant hip-hop scenes in Asia, fueled by Show Me the Money and a thriving indie label ecosystem.
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