Jay Park is a Korean-American rapper, singer, and entrepreneur who rose to fame as the former leader of K-pop group 2PM before pivoting to hip-hop. He founded AOMG and H1GHR Music Records, two of the most influential independent hip-hop labels in South Korea, and has been instrumental in bridging Korean and American hip-hop cultures.
South Korea has one of the most vibrant hip-hop scenes in Asia, fueled by Show Me the Money and a thriving indie label ecosystem.
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