Paloalto

As a veteran of Korean rap with over 22 years in the game, Paloalto (born Choi Sung-min) has made a serious impact. Based in Seoul, known for a sharp Hip-Hop and Boom Bap style, they stand out in a scene full of talent. Recording under Hi-Lite Records, Paloalto has built a loyal fanbase through consistent output and an uncompromising artistic vision. At 43, they remain as relevant as ever.

South Korea has one of the most vibrant hip-hop scenes in Asia, fueled by Show Me the Money and a thriving indie label ecosystem.