PSY

PSY is the Korean pop icon who broke the internet with 'Gangnam Style' in 2012, the first YouTube video to hit 1 billion views. A Berklee-trained artist, PSY blends satirical humor with infectious beats. He founded P Nation in 2019, signing artists like Jessi, Heize, and Crush.

South Korea has one of the most vibrant hip-hop scenes in Asia, fueled by Show Me the Money and a thriving indie label ecosystem.